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The Essentials of Marketing Principles
The Essentials of Marketing Principles
Author: Research and Education Association
Covers the marketing environment, market research, target markets, product planning and management, distribution systems, wholesaling and retailing, promotional strategy, pricing policies and strategies, marketing evaluation and control, marketing applications in special fields.
ISBN-13: 9780878916931
ISBN-10: 0878916938
Publication Date: 1998
Pages: 128
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Publisher: Research Education Association
Book Type: Paperback
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The slender volume has 70 pages.


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