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Essentials of Marketing Research
Essentials of Marketing Research
Author: William G. Zikmund
In response to strong market feedback, Essentials of Marketing Research, 2e, was developed directly from the eight edition of William Zikmund's best-selling Exploring Marketing Research text. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, Essentials of Marketing Research, 2e, reflects ...  more »
ISBN-13: 9780030243561
ISBN-10: 0030243564
Publication Date: 7/1998
Pages: 422
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Publisher: Harcourt Brace College Publishers
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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