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Essentials of Marketing, Second Edition
Essentials of Marketing Second Edition
Author: Dana-Nicoleta Lascu, Kenneth E. Clow
Formerly Marketing Frontiers: An Introduction to Marketing, this new edition introduces the challenges of marketing and an in-depth examination of those marketing management skills essential for handling the problems of a company in a complex economic, political, technological, and socio-cultural environment. Students -- adopting the stance of m...  more »
ISBN-13: 9781592602711
ISBN-10: 1592602711
Publication Date: 1/25/2006
Pages: 640
Edition: 2nd
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Publisher: Atomic Dog Publishing
Book Type: Paperback
Members Wishing: 0
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