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Essentials of Marketing with Student CD
Essentials of Marketing with Student CD
Author: Jr., William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy
This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices." It builds on the foundation pillars of previous editions ? the four Ps framework, managerial orientation, and strategy planning focus. 11e builds upon its pioneering beginnings that intro...  more »
ISBN-13: 9780077216436
ISBN-10: 0077216431
Publication Date: 10/8/2007
Pages: 660
Edition: 11
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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