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Essentials of Marketing: Text and Cases
Essentials of Marketing Text and Cases
Author: Geoffrey Lancaster, Lester Massingham
"Essentials of Marketing" is suitable for introductory courses in marketing at all levels - undergraduate, post experience, postgraduate and professional courses. Not only does this text cover the basic elements of the marketing mix, but it also includes discussion on wider issues such as the place of marketing in business and associated strateg...  more »
ISBN-13: 9780077077280
ISBN-10: 0077077288
Pages: 512
Edition: 2 Sub
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Publisher: Mcgraw Hill Book Co Ltd
Book Type: Hardcover
Members Wishing: 0
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