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Essentials of Marketing
Essentials of Marketing
Author: Joseph P Cannon, William D. Perreault Jr., E. Jerome McCarthy
This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
ISBN-13: 9780070172463
ISBN-10: 0070172463
Publication Date: 11/1/2009
Pages: 608
Edition: 12th Revised edition
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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