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Essentials of Marketing
Essentials of Marketing
Author:
The text provides an introduction to the field of marketing, presenting basic concepts and current marketing theory, along with memorable and up-to-date marketing practice examples. The text offers an understanding of marketing within a constantly-changing and increasingly-complex global environment, and offers compelling examples of business-to... more »
Author:
The text provides an introduction to the field of marketing, presenting basic concepts and current marketing theory, along with memorable and up-to-date marketing practice examples. The text offers an understanding of marketing within a constantly-changing and increasingly-complex global environment, and offers compelling examples of business-to... more »
ISBN-13: 9781426627361
ISBN-10: 142662736X
Publication Date: 2/4/2008
Pages: 753
Edition: 3
Rating: ?
ISBN-10: 142662736X
Publication Date: 2/4/2008
Pages: 753
Edition: 3
Rating: ?
0 stars, based on 0 rating
Publisher: Atomic Dog
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
