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Essentials of Media Planning: A Marketing Viewpoint
Essentials of Media Planning A Marketing Viewpoint
Author: Arnold M. Barban, etc.
In six concise, highly readable chapters, Essentials of Media Planning explains the key elements behind every successful media program. With an emphasis on the role of media planning in marketing decision making, this practical, hands-on guide is the first step towards structuring a complete and workable media plan for any product or...  more »
ISBN-13: 9780844230184
ISBN-10: 0844230189
Publication Date: 1/1/2001
Pages: 176
Edition: 2nd
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Publisher: McGraw-Hill Contemporary
Book Type: Paperback
Members Wishing: 0
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