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Essentials of Services Marketing: Concepts, Strategies and Cases (Dryden Press Series in Finance)
Essentials of Services Marketing Concepts Strategies and Cases - Dryden Press Series in Finance
Author: K. Douglas Hoffman, John E.G. Bateson
The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing em...  more »
ISBN-13: 9780030288920
ISBN-10: 0030288924
Publication Date: 6/29/2001
Pages: 528
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Publisher: South-Western College Pub
Book Type: Hardcover
Members Wishing: 0
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