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Ethics in Marketing: International Cases and Perspectives
Ethics in Marketing International Cases and Perspectives
Author: Patrick E. Murphy, Gene R. Laczniak, Andrea Prothero
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitativ...  more »
ISBN-13: 9780415783521
ISBN-10: 0415783526
Publication Date: 3/3/2012
Pages: 192
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Publisher: Routledge
Book Type: Paperback
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