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Search -
Ethics in Marketing: International Cases and Perspectives
Ethics in Marketing International Cases and Perspectives
Author:
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitativ... more »
Author:
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitativ... more »
ISBN-13: 9781138648098
ISBN-10: 1138648094
Publication Date: 12/22/2016
Pages: 218
Edition: 2
Rating: ?
ISBN-10: 1138648094
Publication Date: 12/22/2016
Pages: 218
Edition: 2
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> Education & Reference >> Ethics
- Business & Money >> Marketing & Sales >> Marketing >> Global
