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Ethnography at Work
Ethnography at Work
Author: Brian Moeran
Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a r...  more »
ISBN-13: 9781845204976
ISBN-10: 1845204972
Publication Date: 1/10/2007
Pages: 192
Rating:
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Publisher: Berg Publishers
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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