Skip to main content
PBS logo
 
 

Search - European Casebook on Implementing Service Strategies (European casebook series in management)

European Casebook on Implementing Service Strategies (European casebook series in management)
European Casebook on Implementing Service Strategies - European casebook series in management
Author: Sandra Vandermerwe, Christopher H. Lovelock
Combining cases with introductory material, this text addresses management situations across a range of industries, with regard to service industries. It looks at service processes, performance, profitability and people. Demonstrations of the unique aspects of value-added services are given, showing how contemporary strategies differ from tradit...  more »
ISBN-13: 9780130971302
ISBN-10: 0130971308
Publication Date: 3/1/1994
Pages: 540
Edition: 1st International ed
Rating:
  ?
0 stars, based on 0 rating
Publisher: Prentice-Hall
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.