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Evaluating Press Coverage: A Practical Guide to Measurement and Cost Effectiveness
Evaluating Press Coverage A Practical Guide to Measurement and Cost Effectiveness
Author: David Phillips
Exploring the potential of public relations as a dynamic factor in a company's marketing practices, this volume describes the range of PR systems now in use, the impact ratios of different types of press coverage, back-up and resource services, and the evaluation of PR.
ISBN-13: 9780749414955
ISBN-10: 0749414952
Publication Date: 10/30/1994
Pages: 250
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Publisher: Kogan Page Ltd
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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