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Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation (PR in Practice)
Evaluating Public Relations A Best Practice Guide to Public Relations Planning Research and Evaluation - PR in Practice
Author: Paul Noble, Tom Watson
Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with award winni...  more »
ISBN-13: 9780749449797
ISBN-10: 0749449799
Publication Date: 11/1/2007
Pages: 252
Edition: 2nd
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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