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Evaluating Public Relations: A Guide to Planning, Research and Measurement (PR in Practice)
Evaluating Public Relations A Guide to Planning Research and Measurement - PR in Practice
Author: Tom Watson, Paul Noble
Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions.Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectiv...  more »
ISBN-13: 9780749468897
ISBN-10: 0749468890
Publication Date: 1/28/2014
Pages: 256
Edition: Third Edition
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Publisher: Kogan Page
Book Type: Paperback
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