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Search - Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
Event Marketing How to Successfully Promote Events Festivals Conventions and Expositions - The Wiley Event Management Series
Author: Leonard H. Hoyle
Authored by a well-known figure in the field. — * Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. — * Individual chapters address the differences involved in marketing different types of events. — * Examines future trends and key issues such as how to reach new event attendee...  more »
ISBN-13: 9780471401797
ISBN-10: 047140179X
Publication Date: 5/23/2002
Pages: 256
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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