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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
Event Marketing How to Successfully Promote Events Festivals Conventions and Expositions - The Wiley Event Management Series
Author: Chris Preston, Leonard H. Hoyle
A modern, completely updated guide to effective event marketingAs the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere?in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over...  more »
ISBN-13: 9780470891070
ISBN-10: 0470891076
Publication Date: 2/21/2012
Pages: 288
Edition: 2
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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