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Experiences: The 7th Era of Marketing
Experiences The 7th Era of Marketing
Author: Robert Rose, Carla Johnson
There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don?t evolve into this new era, they may find themselves on the wrong side of history. World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global b...  more »
ISBN-13: 9780985957643
ISBN-10: 0985957646
Publication Date: 3/5/2015
Pages: 344
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Publisher: Content Marketing Institute
Book Type: Paperback
Members Wishing: 1
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