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Search - Experiential Marketing : How to Get Customers to SENSE, FEEL, THINK, ACT, RELATE to Your Company and Brands

Experiential Marketing : How to Get Customers to SENSE, FEEL, THINK, ACT, RELATE to Your Company and Brands
Experiential Marketing How to Get Customers to SENSE FEEL THINK ACT RELATE to Your Company and Brands
Author: Bernd H. Schmitt
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and informatio...  more »
ISBN-13: 9780684854236
ISBN-10: 0684854236
Publication Date: 8/16/1999
Pages: 304
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Publisher: Free Press
Book Type: Hardcover
Members Wishing: 0
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