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Experiential Marketing: Secrets, Strategies, and Success Stories from the WorldÂs Greatest Brands
Experiential Marketing Secrets Strategies and Success Stories from the Worlds Greatest Brands
Author: Daniel Hanover, Kerry Smith
The most researched, documented, and comprehensive manifesto on Experiential Marketing As consumers take control over what, when, why and how they buy products and services, brands face the complete breakdown and utter failure of marketing strategies designed more than a half-century ago. To connect with a new generation of customers, businesses...  more »
ISBN-13: 9781119145875
ISBN-10: 1119145872
Publication Date: 4/11/2016
Pages: 256
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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