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Experiential Retailing: Concepts and Strategies That Sell
Experiential Retailing Concepts and Strategies That Sell
Author: Youn-Kyung Kim, Judith Forney, Pauline Sullivan
Today s consumers demand more they seek an emotional experience from shopping, — one that will allow them to express who they are. From the cool, hipster appeal of Target — to the rock-n -roll nostalgia for sale at the Hard Rock Cafe, today's successful retailers are — increasingly finding ways to provide that total consumer experience. Experientia...  more »
ISBN-13: 9781563674266
ISBN-10: 1563674262
Pages: 466
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Publisher: Fairchild Books & Visuals
Book Type: Hardcover
Members Wishing: 0
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