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Explorations of Marketing in Society
Explorations of Marketing in Society
Author: Gregory T. Gundlach, Lauren G. Block, William L. Wilkie
Ethics - or a practical lack thereof - continue to grab headlines and pose new challenges across industry. Real-world ethical dilemmas lurk around every corner, purporting to make deals but sometimes end up breaking careers - or entire companies. And as new generations of marketers step into the field, they bring their own perspective on ethical...  more »
ISBN-13: 9780324304305
ISBN-10: 0324304307
Publication Date: 3/20/2007
Pages: 976
Edition: 1
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Publisher: South-Western Educational Pub
Book Type: Hardcover
Members Wishing: 0
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