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Exploring Direct Marketing
Exploring Direct Marketing
Author: Lisa O'Malley, Maurice Patterson, Martin Evans
Exploring Direct Marketing is the first real UK/European text on direct marketing. It is a core introductory text for courses on direct marketing at undergraduate level and as a supplementary text for courses in marketing communications or distribution. Exploring Direct Marketing takes the student through the origins of direct and database marke...  more »
ISBN-13: 9781861524027
ISBN-10: 1861524021
Publication Date: 9/24/1998
Pages: 416
Edition: 1
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Publisher: Cengage Learning Business Press
Book Type: Paperback
Members Wishing: 0
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