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Exploring marketing research
Exploring marketing research
Author: William G Zikmund
OVERVIEW — This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both t...  more »
ISBN-13: 9780030056680
ISBN-10: 0030056683
Publication Date: 1986
Pages: 778
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Publisher: Dryden Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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