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The Export Marketing Imperative
The Export Marketing Imperative
Author: Michael R. Czinkota, Ilkka A. Ronkainen, Marta Ortiz-Buonafina
Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning ...  more »
ISBN-13: 9780324222586
ISBN-10: 0324222580
Publication Date: 11/16/2004
Pages: 272
Edition: 1
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Publisher: South-Western Educational Pub
Book Type: Hardcover
Members Wishing: 0
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