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The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy
The Eyes Have It How to Market in an Age of Divergent Consumers Media Chaos and Advertising Anarchy
Author: Kevin Lee, Steve Baldwin
Media and advertising are undergoing a radical and unprecedented transformation. New digital channels are appearing and evolving with breathtaking speed. The simple mass media model of yesterday has yielded to a new media landscape in which technology, targeting, and real-time responsiveness are the keys to marketing success. Old ways of media b...  more »
ISBN-13: 9780974380667
ISBN-10: 0974380660
Pages: 189
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Publisher: Easton Studio Press
Book Type: Hardcover
Members Wishing: 0
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