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Fashion Marketing
Fashion Marketing
Author: Dotty Oelkers
Fashion Marketing covers the marketing curriculum using the fashion industry as the learning vehicle. Discussing topics such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this text gives a perspective on how marketing shapes the future of the fashion industry and possible career opportunities.
ISBN-13: 9780538435642
ISBN-10: 053843564X
Publication Date: 2/21/2003
Pages: 304
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Publisher: South-Western Educational Pub
Book Type: Paperback
Members Wishing: 0
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