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Fast Second : How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Fast Second How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Author: Constantinos C. Markides, Paul A. Geroski
Discover why being a "fast second" is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pi...  more »
ISBN-13: 9780787971540
ISBN-10: 0787971545
Publication Date: 10/29/2004
Pages: 208
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Publisher: Jossey-Bass
Book Type: Hardcover
Members Wishing: 0
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