Search -
Festival and Events Management : An International Arts and Culture Perspective
Festival and Events Management An International Arts and Culture Perspective Author:Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon-Beattie Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. — With international contributions from industry and academia, the text looks at the following: — * Events & cultural environments — * Managing the arts & leisure experie... more »nce
* Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
* Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives
* Demonstrates how to manage and market the arts and leisure experience
* International case studies from Europe, New Zealand, Australia and USA« less