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Fight For Public Health: Principles & Practice of Media Advocacy
Fight For Public Health Principles Practice of Media Advocacy Author:Simon Chapman, D. Lupton The work explores the field of public health advocacy from the twin perspectives of the sociology of news production and public health activism. The second section offers an A-Z of strategies for gaining media attention, with many entries illustrated by case histories. Covering theory and practice, the guide is intended for public health and com... more »munity medicine workers, community health action groups, and students of mass communication, media studies or public health.« less