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Financial Handbook for Sales and Marketing Managers
Financial Handbook for Sales and Marketing Managers
Author: Anthony Taylor, Keith Steward
This handbook explains accounting and financial skills which are relevant to selling and marketing operations. In four parts, the text covers the syllabus for The Institute of Marketing's certificate examination, the Financial Aspects of Marketing. Part 1 covers the relationship between marketing and accounting, interpreting the financial positi...  more »
ISBN-13: 9780304316724
ISBN-10: 0304316725
Pages: 262
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Publisher: Thomson Learning
Book Type: Paperback
Members Wishing: 0
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