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Financial Services Marketing: An international guide to principles and practice
Financial Services Marketing An international guide to principles and practice
Author: Christine Ennew, Nigel Waite
Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competiti...  more »
ISBN-13: 9780750669979
ISBN-10: 0750669977
Publication Date: 11/13/2006
Pages: 416
Edition: 1
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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