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Flameout: The Rise and Fall of Burger Chef
Flameout The Rise and Fall of Burger Chef
Author: John P. McDonald
This is the story of the greatest might-have-been in the history of the fast food business. How did a company that began almost by accident become the innovation leader by 1960? What caused a decade-long slide that began right at the moment of their greatest success? Understanding begins with studying the experiences that forged Burger Chef a...  more »
ISBN-13: 9781456418632
ISBN-10: 1456418637
Publication Date: 2/20/2011
Pages: 238
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Publisher: CreateSpace
Book Type: Paperback
Members Wishing: 0
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