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Flying Off Course IV: Airline economics and marketing
Flying Off Course IV Airline economics and marketing
Author: Rigas Doganis
The airline industry presents an enigma. High growth rates in recent decades have produced only marginal profitability. This book sets out to explain, in clear and simple terms, why this should be so. It provides a unique insight into the economics and marketing of international airlines. Flying Off Course has established itself over...  more »
ISBN-13: 9780415447362
ISBN-10: 0415447364
Publication Date: 2/1/2010
Pages: 352
Edition: 4
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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