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Focus Group Practice
Focus Group Practice
Author: Professor Claudia Puchta, Jonathan Potter
Focus Group Practice is unique in providing a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation. It is wri...  more »
ISBN-13: 9780761966906
ISBN-10: 0761966900
Publication Date: 2/28/2004
Pages: 184
Edition: 1
Rating:
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Publisher: Sage Publications Ltd
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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