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The Focus Group Research Handbook (American Marketing Association)
The Focus Group Research Handbook - American Marketing Association
Author: Holly Edmunds
Well-conducted focus group research can determine the course of your company's future. The Focus Group Research Handbook, a comprehensive, accessible reference tool, provides all the information you'll need in order to implement a focus group research study for your business, department, or small company. The results of a qualitative res...  more »
ISBN-13: 9780844202884
ISBN-10: 0844202886
Publication Date: 5/11/1999
Pages: 288
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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