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Focus Groups: Supporting Effective Product Development
Focus Groups Supporting Effective Product Development
Author: Joe Langford, Deana McDonagh
The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial ...  more »
ISBN-13: 9780415262088
ISBN-10: 0415262089
Publication Date: 11/14/2002
Pages: 240
Edition: 1
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Publisher: CRC Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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