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The Food Industry Wars: Marketing Triumphs and Blunders
The Food Industry Wars Marketing Triumphs and Blunders
Author: Ronald D. Michman, Edward M. Mazze
How food marketers make use of key variables--such as innovation; target market; market segmentation; image; and physical, environmental, and human resources--determines how successfully they sell their products. Michman and Mazze concentrate on the food industry as they examine what contributes to a successful marketing campaign. The authors di...  more »
ISBN-13: 9781567201116
ISBN-10: 1567201113
Publication Date: 6/30/1998
Pages: 280
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Publisher: Quorum Books
Book Type: Hardcover
Members Wishing: 0
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