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Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City
Fordlandia The Rise and Fall of Henry Ford's Forgotten Jungle City
Author: Greg Grandin
In 1927, Henry Ford, then the richest man in the world, bought a 5,000 square mile-tract of land in the Brazilian Amazon. There he was going to build a rubber plantation. But Ford wanted more than just rubber. To the unkempt rainforest he would bring order, efficiency and productivity - the principles of mass production. And across the United St...  more »
ISBN-13: 9781848311541
ISBN-10: 1848311540
Publication Date: 10/7/2010
Pages: 432
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Publisher: Icon Books Ltd
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 1
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 reviewed Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City on
This book is a well-written history of the Ford empire and of Henry Ford and his philosophy, in particular. The "All-American" town Ford tried to establish in northwestern Brazil during the 1930's is a not very well known part of American history, but is fascinating in showing the disparity between cultural values.



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