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Forecasting and Market Analysis Techniques: A Practical Approach
Forecasting and Market Analysis Techniques A Practical Approach
Author: George J. Kress, John Snyder
Sales forecasting and market analysis are the cornerstones of the planning process. Yet, these two tasks are usually performed by people with only limited training in either area because most firms do not have full-time forecasters/market analysts. The authors acknowledge this situation and attempt to describe the key techniques for forecasting ...  more »
ISBN-13: 9780899308357
ISBN-10: 089930835X
Publication Date: 5/30/1994
Pages: 304
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Publisher: Quorum Books
Book Type: Hardcover
Members Wishing: 0
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