The idea of Found Magazine started when co-creator Davy Rothbart found a note mistakenly left on his windshield in Logan Square, Chicago. Rothbart shared this peek into someone else's private life with his friends. He and Jason Bitner, a friend Rothbart met at an NPR pick-up basketball game in Chicago, began soliciting other found items from their circle of friends. Originally presented as photocopied fliers of some of the best finds, the pair realized the volume of found material they collected warranted a full magazine. Laying the material out in a zine format, Rothbart and Bitner took their creation to a local Kinko's, intending to make 50 copies to share with their friends who provided the magazine's content. An unexpected patron, actually an off-duty Kinko's employee, left Rothbart and Bitner with 700 free copies. With such a surprising abundance, they decided to give the excess to local stores to share with everybody. With the support of Quimby's Bookstore and other Chicago independent book sellers, the magazine sold quickly. Realizing their project appealed to more than just their friends, Rothbart and Bitner renamed their collection of photocopied finds Found Magazine #1 and started gathering material for future editions. Found has grown from a Chicago-based photocopied zine to a nationally-distributed annual magazine. Still retaining the essentially zine format and look, Found is up to five issues. A 250-page Found book was released in May 2004. A sister magazine, Dirty Found, started publication in 2004. Dirty Found was started to provide a home for the smuttier, more explicit, and generally sexually-themed finds that Rothbart and Bitner wanted to segregate from the more conservative Found.

The success of Found allowed both Rothbart and Bitner to leave their day jobs and work full-time on the magazine and other personal projects. Rothbart moved to Ann Arbor, Michigan, where Found is now headquartered, while Bitner went to New York City where he heads their east coast office.

Found has also expanded beyond its original print format. Rothbart has gone on nationwide tours each year since 2002, reading favorite finds, featuring found or found-inspired music, and asking audiences to bring their own finds to share, while Bitner created and produced the Found website.

In December 2005 Alarm Clock Theatre Company, based in Boston, Massachusetts, created a play based entirely on pieces published in Found, turning the text from several pieces into songs, scenes and short films. The show won the Elliot Norton Award for Best Fringe Production.

Magazines

• Found Magazine #1 (June 2001, 80 pages)
• Found Magazine #2 (Winter 2002, 112 pages)
• Found Magazine #3 (March 2004, 96 pages)
• Found Magazine #4 (September 2005, 96 pages)
• Found Magazine #5 (September 2007, 96 pages)
• Found Magazine #6 (December 2008, 96 pages)
• Found Magazine #7 (January 2010, 96 pages)
• Dirty Found #1 (December 2004, 80 pages)
• Dirty Found #2 (November 2005, 80 pages)
• Dirty Found #3 (March 2007, 80 pages)

Books

Audio

• The Booty Don't Stop CD
• The Found 7"