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Framework for Marketing Management (5th Edition)
Framework for Marketing Management - 5th Edition
Author: Philip Kotler, Kevin Keller
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. — This text is for companies, groups, and individuals who wan...  more »
ISBN-13: 9780132539302
ISBN-10: 0132539306
Publication Date: 3/10/2011
Pages: 360
Edition: 5
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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