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Franchising Hospitality Services (Hospitality, Leisure and Tourism)
Franchising Hospitality Services - Hospitality, Leisure and Tourism
Author: Conrad Lashley, Alison Morrison
'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. — In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels...  more »
ISBN-13: 9780750647724
ISBN-10: 0750647728
Publication Date: 6/5/2000
Pages: 296
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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