Book Reviews of The Friction-Free Economy : Marketing Strategies for a Wired World

The Friction-Free Economy : Marketing Strategies for a Wired World
The Friction-Free Economy Marketing Strategies for a Wired World
Author: Ted Lewis
ISBN-13: 9780887308475
ISBN-10: 0887308473
Publication Date: 10/1/1997
Pages: 272
Edition: 1st ed
Rating:
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Publisher: Collins
Book Type: Hardcover
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reviewed The Friction-Free Economy : Marketing Strategies for a Wired World on + 36 more book reviews
Ted Lewis compares the current business climate to that of the late 18th century in America, when, much like today, changes in business occurred faster than anyone would comprehend. For global corporations, this provides essential insights and ideas not found in typical "trend of the year" business primers. Lewis offers excellent survival tips for anyone attempting to build a business in the 21st century.