Gr G. (ggnyc) reviewed The Friction-Free Economy : Marketing Strategies for a Wired World on + 36 more book reviews
Ted Lewis compares the current business climate to that of the late 18th century in America, when, much like today, changes in business occurred faster than anyone would comprehend. For global corporations, this provides essential insights and ideas not found in typical "trend of the year" business primers. Lewis offers excellent survival tips for anyone attempting to build a business in the 21st century.
