I found Opincar's writing style to be very disjointed and abrasive. While the content was brutally honest, I found it mostly uninteresting and vague. Opincar is not a man I would ever want to encounter in this lifetime.
Putting my dislike for the author's personality aside, this was a fast, easy read and on occasion contained small morsels of fascinating food facts and history.
ETA: Well I just found out that this book was a series of essays compiled from the author's San Diego food writing column which explains the disjointedness of the writing style. That being said, I'm still not a fan.