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Fundamentals of Customer-Focused Management: Competing through Service
Fundamentals of CustomerFocused Management Competing through Service
Author: Joby John
Customer-orientation, customer-centricity, and customer relationship management (CRM) are not new concepts or practices. But information technology has unleashed tremendous opportunities in dealing with a customer and in creating value to the customer. And yet the majority of CRM investments and initiatives fail because firms do not have the app...  more »
ISBN-13: 9781567205640
ISBN-10: 156720564X
Publication Date: 12/30/2003
Pages: 240
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Publisher: Praeger Publishers
Book Type: Hardcover
Members Wishing: 0
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