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Fundamentals of Marketing
Fundamentals of Marketing
Author:
This long awaited fourth edition will once again provide contemporary coverage of the customer-oriented, managerial approach to marketing principles and practice within the Pacific Region. The text continues to present Marketing as a total, integrated system of business. Looks at global marketing, services marketing and more.
Author:
This long awaited fourth edition will once again provide contemporary coverage of the customer-oriented, managerial approach to marketing principles and practice within the Pacific Region. The text continues to present Marketing as a total, integrated system of business. Looks at global marketing, services marketing and more.
ISBN-13: 9780074707647
ISBN-10: 0074707647
Pages: 700
Edition: 4th
Rating: ?
ISBN-10: 0074707647
Pages: 700
Edition: 4th
Rating: ?
0 stars, based on 0 rating
Publisher: McGraw-Hill Australia
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review
