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Fundamentals of Selling: Customers for Life Through Service (McGraw-Hill/Irwin Series in Marketing)
Fundamentals of Selling Customers for Life Through Service - McGraw-Hill/Irwin Series in Marketing
Author: Charles Futrell, Barton A. Weitz
FUNDAMENTALS OF SELLING: Customers For Life Through Service, 9/e. is one of McGraw-Hill�s best-selling texts in the Selling discipline. Its approach is classic and practical and emphasizes role-plays. FUNDAMENTALS, written by a salesperson turned teacher, draws widely from Charles Futrell�s experience as a sales professional rather than fro...  more »
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ISBN-13: 9780072962154
ISBN-10: 0072962151
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Publisher: Irwin/McGraw-Hill
Book Type: Audio CD
Other Versions: Hardcover
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