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Fusion for Profit: How Marketing and Finance Can Work Together to Create Value
Fusion for Profit How Marketing and Finance Can Work Together to Create Value
Author: Sharan Jagpal, with the assistance of Shireen Jagpal
The corporate world is typically structured in silos. Managers urgently need to overcome this "silo" effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant, explains in simple language using real-wor...  more »
ISBN-13: 9780195371055
ISBN-10: 0195371054
Publication Date: 9/26/2008
Pages: 664
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Publisher: Oxford University Press, USA
Book Type: Hardcover
Members Wishing: 0
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